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Eventzi 1 Page Business Plan

Overview

Eventzi has a clear business objective to develop, produce, promote and distribute event ticket and Guest checkin products and services. These products and services have been developed over 1 Year with a core focus on addressing the key customer problem and associated opportunities in the event management market.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity at this point and as such we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Eventzi has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We make it easy for attendees to buy ticket online and for event organizers to checkin their guests at the venue. This is a critical issue for our selected target market of Event Organizers and Attendees.

The Value Proposition

Eventzi is uniquely positioned to deliver value to Event Organizers. "Eventzi make events easy." In order to deliver on this value proposition, Eventzi provides etickets that are printable by the attendees and with scannable QRcodes by event organizers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Event ticket and Guest checkin market. We consider our key competitors to be: Eventbrite and
Afriticket. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Eventbrite and
Afriticket.
We are able to compete with Eventbrite because we have local presence in Nigeria. Our system is more robust than that of Afriticket..

Key Strategies

Over the next 6 months our focus will be to Appoint a marketing and sales sales team. This task will be undertaken in the context of our broader strategy to Acquire even more client for the eventzi platform.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

The successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 1: Localize Eventzi payment system 2: Encourage and enable major event organizers to use our platform 3: Spin off event management products, such attendee tagging bracelet etc.

About this document
This document was created by Rotimi of Eventzi using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.