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ADS Network Cabling 1 Page Business Plan

Overview

ADS Network Cabling has a clear business objective to produce Network Cabling Infrastructure services. These services comes with over 13 years of experience with a core focus on addressing customer problem associated with their voice and data infrastructure.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

ADS Network Cabling has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as fixing and expanding clients existing voice and data cabling. This is a critical issue for our selected target market of Computer IT Firms.

The Value Proposition

ADS Network Cabling is uniquely positioned to deliver value to Computer IT Firms. "ADS Network Cabling will Install voice and data cabling that allow companies to use their phones and computers.." In order to be deliver on this value proposition, ADS is committed to absolute dependable service, and ensures genuine communication with our clients.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Network Cabling Infrastructure market. We consider our key competitors to be: Blackbox, Net 100, and Netversant. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Blackbox, Net 100, Netversant by ADS being small enough to maintain continuous client communication and big enough to perform any job..

Key Strategies

Over the next 6 months our focus will be to Focus on acquiring more projects from existing clients. Become more visible by acquiring a company truck. This task will be undertaken in the context of our broader strategy to weekly client contact for existing clients and generating new clients by cold calling. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Create a continuous work flow. Have permanent workers. Have total sales over $150,000.

About this document
This document was created by Anthony of ADS Network Cabling using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Kind Regards

Marcus Tarrant

Managing Director