New Vision 1 Page Business Plan

Spectacles Business Plan

New Vision 1 Page Business Plan

Overview

New Vision has a clear business objective to distribute Spectacles products. These products have been developed with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

New Vision has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Hassle free shopping yet latest model at convenience. This is a critical issue for our selected target market of Young working class and students.

The Value Proposition

New Vision is uniquely positioned to deliver value to Young working class and students. "New Vision will Upto date with international trend." In order to be deliver on this value proposition, we Dedicated team with mixture of youth and experianced mentors. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Spectacles market. We consider our key competitors to be: Titans, modern opticians, lawrence and mayo. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Titans, modern opticians, lawrence and mayo by Understanding of todays need.

Key Strategies

Over the next 6 months our focus will be to Select a apptopriate store

Appoint key personnels

Create long term relation with suppliers and Customers

Generate more customers through intensive marketting. This task will be undertaken in the context of our broader strategy to Create a online showroom

Provide the custome hassle free purchase with home delivery

. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Establish a retail store Develop 1000 customer base Reach a turnover of 2,00,000/ day

About this document
Spectacles Business Plan
This document was created by Ajay of New Vision using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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