Kevin Timmons Photography 1 Page Business Plan

Portrait, Corporate, Commercial Photography Business Plan

Kevin Timmons Photography 1 Page Business Plan

Overview

Kevin Timmons Photography has a clear business objective to produce Portrait, Corporate, Commercial Photography products and services. These products and services have been developed over 18 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Kevin Timmons Photography has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Family portraits capture memories in a relaxed informal way. Corporate photography allows the client to portray themselves in a more professional manner.. This is a critical issue for our selected target market of Families and business owners.

The Value Proposition

Kevin Timmons Photography is uniquely positioned to deliver value to Families and business owners. "Kevin Timmons Photography will We will work with you to capture amazing photographs that suit the type of image that you are looking for!." In order to be deliver on this value proposition, we We take the time to create what you want! No matter how long it takes!. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Portrait, Corporate, Commercial Photography market. We consider our key competitors to be: Capture Photography, Venture Photography, Ten-Eight Photography, Brett Trafford Photography. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Capture Photography, Venture Photography, Ten-Eight Photography, Brett Trafford Photography by It doesn't matter how long it takes as long as you are happy!.

Key Strategies

Over the next 6 months our focus will be to Create better marketing strategies. This task will be undertaken in the context of our broader strategy to Employ another photographer. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Create better marketing Attract 4 clients per week Develop new exciting products. ie: Studio backdrops and different wall products

About this document
Portrait, Corporate, Commercial Photography Business Plan
This document was created by Kevin of Kevin Timmons Photography using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.