Horse Pro Source 1 Page Business Plan
Overview
Horse Pro Source has a clear business objective to provide our customers with everything needed to train and sustain their passion for ranch animals and ranch living, providing the best products at affordable pricing.
The Business Objectives
We strive to align our business objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Horse Pro Source has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Your country superstore.. This is a critical issue for our selected target market of Animal owners, trainers, students..
The Value Proposition
Horse Pro Source is uniquely positioned to deliver value to Animal owners, trainers, students.. "Horse Pro Source will Everything you need at affordable pricing.." In order to be deliver on this value proposition, we We scan the market for deals and everchanging new trends that enable improvement in our everyday activities.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Rider Tack Feed Pet market. We consider our key competitors to be: Tractor Supply, Pet Smart. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Tractor Supply, Pet Smart. by Pricing. Selection and availability of specialized needs. .
Key Strategies
Over the next 6 months our focus will be to Social media and effective advertising. This task will be undertaken in the context of our broader strategy to Obtain large accounts, ie, farms, shelters, clubs. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Own location real estate. Establish accounts with reputable vendors. Establish a basic customer base to sustain startup period.
About this document
Rider Tack Feed Pet Business Plan
This document was created by Rosaria of Horse Pro Source using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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