Big canyon brewing company 1 Page Business Plan

Beer Business Plan

Big canyon brewing company 1 Page Business Plan

Overview

Big canyon brewing company has a clear business objective to develop, produce, promote and distribute Beer products. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Big canyon brewing company has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as our beer will fill the niche created by consumers demand for a quality craft brew with all-natural ingredients. This is a critical issue for our selected target market of quality beer drinkers.

The Value Proposition

Big canyon brewing company is uniquely positioned to deliver value to quality beer drinkers. "Big canyon brewing company will create the best craft beer available." In order to be deliver on this value proposition, our beer will use all-natural, organic ingredients; our beer will be brewed from the finest water in the world; we will brew our beer with impeccable precision and methodical care.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Beer market. We consider our key competitors to be: Mt. Shasta Brewing Co.; as we grow and expand various regional and national breweries will move in as competitors of our brand. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Mt. Shasta Brewing Co. by producing better beer, with better ingredients, a more cohesive brand and more aggressive marketing techniques.

Key Strategies

Over the next 6 months our focus will be to offer our beer to consumers on a limited basis and begin developing a creative brand. This task will be undertaken in the context of our broader strategy to begin site planning for building a small brewing facility on property in Mt. Shasta, CA. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch first beer; Obtain 100 customers; Complete initial design for the brewery

About this document
Beer Business Plan
This document was created by Louis of Big canyon brewing company using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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