Genuine Security Technologies 1 Page Business Plan

Electronic security solutions Business Plan

Genuine Security Technologies 1 Page Business Plan

Overview

Genuine Security Technologies has a clear business objective to develop, produce, promote and distribute Electronic security solutions products and services. These products and services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Genuine Security Technologies has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Security , productivity , shrinkage. This is a critical issue for our selected target market of Large corporations , insurance contracts.

The Value Proposition

Genuine Security Technologies is uniquely positioned to deliver value to Large corporations , insurance contracts. "Genuine Security Technologies will We offer complete turnkey solutions in all aspects of security ranging from simple domestic installations and maintenance to large longterm projects requiring integrated security technologies." In order to be deliver on this value proposition, we Our unique franchise empowerment structures offers efficient modular workforce which can be controlled to focus meeting all deadlines .. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Electronic security solutions market. We consider our key competitors to be: Chubb , Adt , Stallion Security . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Chubb , Adt , Stallion Security by Unique independent modular technical structures.

Key Strategies

Over the next 6 months our focus will be to Securing contracts with insurance companies and aggressively marketing large projects. This task will be undertaken in the context of our broader strategy to Acquiring longterm maintenance contracts with large corporates to ensure a continuous revenue. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: National roll out of insurance strategies Completion of successful international projects Reaching 50 technical franchises

About this document
Electronic security solutions Business Plan
This document was created by Martin of Genuine Security Technologies using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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