Diamond Dogs Salon 1 Page Business Plan

Dog grooming salon Business Plan

Diamond Dogs Salon 1 Page Business Plan

Overview

Diamond Dogs Salon has a clear business objective to develop, produce, promote and distribute Dog grooming salon services. These services have been developed over 16 years with a core focus on addressing the key customer problem with finding quality grooming services with a relaxed atmosphere for pets.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Diamond Dogs Salon has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To create a safe atmosphere for pets with caring and creative grooming skills. This is a critical issue for our selected target market of Pet owners.

The Value Proposition

Diamond Dogs Salon is uniquely positioned to deliver value to Pet owners. "Diamond Dogs Salon will Provide great service with great care, with a focus on the safety of the pets left in our care and the quality of the services we offer." In order to be deliver on this value proposition, we rely upon My 16 years of experience, which has given me the insight into how other grooming salons operate and what their shortcomings are. I want to create an environment that I'd feel safe leaving my fur babies in, and combine it with creative skill. Quality not quantity will be my motto. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Dog grooming salon market. We consider our key competitors to be: Petco, petsmart. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Petco, petsmart, by Personalized service and a slower paced atmosphere for pets.

Key Strategies

Over the next 6 months our focus will be to Advertise. This task will be undertaken in the context of our broader strategy to Hire another groomer. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 30 repeat clients per week Hire a groomer and become shop manager then Expand to 2 groomers

About this document
Dog grooming salon Business Plan
This document was created by Zoe of Diamond Dogs Salon using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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