Arrowfly 1 Page Business Plan

Men's accessories Business Plan

Arrowfly 1 Page Business Plan

Overview

Arrowfly has a clear business objective to distribute Men's accessories products. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Arrowfly has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem to be If the costumer doesn't find what they like they will shop somewhere else. This is a critical issue for our selected target market of Men, and the sale of men's accessories.

The Value Proposition

Arrowfly is uniquely positioned to deliver value to Men's accessories. "Arrowfly can can supply high end product at the lowest price." In order to be deliver on this value proposition, we are here to meet the consumers needs first. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Men's accessories market. We consider our key competitors to be:
Target

Walmart

Kohl's

Belk's

Etc.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with
Target

Walmart

Kohl's

Belk's

Etc. Although larges stores have a much wider variety, we are more concerned about the needs of the customer before our own needs..

Key Strategies

Over the next 6 months our focus will be to sell a lot of product . This task will be undertaken in the context of our broader strategy to Start selling a greater variety of accessories . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Earn revenue Expand (product variety) Open a store

About this document
Men's accessories Business Plan
This document was created by Ryan Behrent of Arrowfly using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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