Stephen Halligan Photography 1 Page Business Plan

professional images Business Plan

Stephen Halligan Photography 1 Page Business Plan

Overview

Stephen Halligan Photography has a clear business objective to produce professional image services. These services have been developed over 2 years with a core focus on addressing the key customer associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Stephen Halligan Photography has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as to create images that exceed the customer expectations. This is a critical issue for our selected target market of Weddings and Model Portfolios.

The Value Proposition

Stephen Halligan Photography is uniquely positioned to deliver value to Weddings and Model Portfolios. "Stephen Halligan Photography will provide a service that captures the instant memories people want to hold on to." In order to deliver on this value proposition, my unique technique when taking photos captures the heart of the subject and delivers an unforgettable emotion. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the professional images market. We consider our key competitors to be: Model Mentors, Kevin Matthews Photography and Derbyshire Wedding Photographers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Model Mentors, Kevin Matthews Photography, Derbyshire Wedding Photographers by our unique image capturing technique that have blend of candid with a traditional feel.

Key Strategies

Over the next 6 months our focus will be to develop and distribute marketing leaflets and put together a portfolio of high quality images to showcase to potential customers. This task will be undertaken in the context of our broader strategy to obtain premises for a studio to push Stephen Halligan Photography into becoming a brand. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch a new website, develop and maintain an up to date portfolio and obtain 25 customers.

About this document
professional images Business Plan
This document was created by Stephen of Stephen Halligan Photography using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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