Rooted Hughes 1 Page Business Plan

Organic Natural Care hair and food Business Plan

Rooted Hughes 1 Page Business Plan

Overview

Rooted Hughes has a clear business objective to develop, produce, promote and distribute Organic Natural Care hair and food products and services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Rooted Hughes has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for nutritious affordable dining options. This is a critical issue for our selected target market of Ages 18-35.

The Value Proposition

Rooted Hughes is uniquely positioned to deliver value to Ages 18-35. "Rooted Hughes will Provide 100% au natural food and services mobile and in store." In order to be deliver on this value proposition, we We are the block busters the first to offer the combination of an au natural variety selection at both delivery & affordable prices. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Organic Natural Care hair and food market. We consider our key competitors to be: Nandis Knowledge Cafe

Whole Foods Market

Rhyme & Reason. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Nandis Knowledge Cafe

Whole Foods Market

Rhyme & Reason by offering a full variety in a wholesome location while providing personal one on one service. We're not just a business it's a business built on family values. We care for the health of every person, Good health for all economic classes is our mission!.

Key Strategies

Over the next 6 months our focus will be to generate a solid clientele through advertisement, promotion through free samples and coupons. This task will be undertaken in the context of our broader strategy to our Grand opening. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain minimum 500 members Increase profit by 100% open 2nd location

About this document
Organic Natural Care hair and food Business Plan
This document was created by Tahsha of Rooted Hughes using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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