rdt marketing 1 Page Business Plan

innovative marketing and sales Business Plan

rdt marketing 1 Page Business Plan

Overview

Rdt marketing has a clear business objective to develop, produce, promote and distribute innovative marketing and sales products and services. These products and services have been developed over 1year with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Rdt Marketing has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as maximising the distribution of there product/s. This is a critical issue for our selected target market of Any person that has a product that they would like to either market or sell.

The Value Proposition

Rdt Marketing is uniquely positioned to deliver value to Any person that has a product that they would like to either market or sell. "Rdt Marketing will To create awareness of there product/s and maximise the distribution of it by the effective and professional manner.." In order to be deliver on this value proposition, we our unique sales acquisition algorythim that has been effective for the past 7years can garentee sales and creating customer awareness.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the innovative marketing and sales market. We consider our key competitors to be: speedwax, tiptop

. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively speedwax, tiptop

by The best skilled and trained agents.

Key Strategies

Over the next 6 months our focus will be to Organisation of sales training, equipment needed, facilities and management

Drive sales by recruitment of agents and effective training of them. This task will be undertaken in the context of our broader strategy to Build an organisation. Take on different clients eg. Easy o2... get more involved with services and create an ongoing revenue service (Telecoms). Branch out to the 3 mayor cities (cape town, Johannesburg and durban). These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 50 agents Branches in all major cities Become a bluechip company

About this document
innovative marketing and sales Business Plan
This document was created by Richard of rdt marketing using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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