Point Dollars 1 Page Business Plan
Overview
Point Dollars has a clear business objective to promote Incentivized Products/Services services. These services have been developed over 2 Years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Point Dollars has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to provide the most incentivized opportunities.. This is a critical issue for our selected target market of Users looking for immediate cash flow..
The Value Proposition
Point Dollars is uniquely positioned to deliver value to Users looking for immediate cash flow.. "Point Dollars will Provide our users with the most lucrative offers on the market.." In order to be deliver on this value proposition, we We will provide the highest paying offers to our users through the vast advertiser base of our parent company IncentOffers, LLC. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Incentivized Products/Services market. We consider our key competitors to be: GlobalActionCash.com, PlusDollars.com, GoldDiggerGPT.com, and FastCashGPT.com. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with GlobalActionCash.com, PlusDollars.com, GoldDiggerGPT.com, and FastCashGPT.com by Number of users who remain loyal to our brand..
Key Strategies
Over the next 6 months our focus will be to Implement internal strategies to increase profitability by 20% by eliminating the middle man (unnecessary network partnerships), and offering additional contests for the users (customers) who produce the most revenue.. This task will be undertaken in the context of our broader strategy to Expand into new ventures within the incentivized marketing industry.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Increase Profitability by 20%+ Double our customer base (23,000 currently) Increase the number of offers provided by 35% (4200 currently)
About this document
Incentivized Products/Services Business Plan
This document was created by Kyle of Point Dollars using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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