Radiant rooms 1 Page Business Plan

Residential commercial cleaning Business Plan

Radiant rooms 1 Page Business Plan

Overview

Radiant rooms has a clear business objective to produce Residential commercial cleaning services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Radiant rooms has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Being reliable and having good relations with the client. Keeping contact with them as often as possible. Have a principle as to when jobs can be done and sticking to it. We want to be flexible but we also need to be realistic. Make ourselves clear to customers how we operate so as not to inconvenience other customers.. This is a critical issue for our selected target market of Local working individuals.

The Value Proposition

Radiant rooms is uniquely positioned to deliver value to Local working individuals. "Radiant rooms will Reliable trustworthy company that looks after house hold chores so you can relax." In order to be deliver on this value proposition, we We train our staff up to an extremely high standard of cleaning that will make your house feel like a new home every time. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Residential commercial cleaning market. We consider our key competitors to be: Merry maids, fantastic cleaners, maid 2 clean.

We are most similar to merry maids in that we are not an agency. All our staff are in house and have been fully vetted and trained by us. We are not a franchise which means are customers are not paying are huge over head costs. This keeps our prices at a competitive level but also allows to pay our staff well enough to appreciate their job and strive for higher positions.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Merry maids, fantastic cleaners, maid 2 clean.

We are most similar to merry maids in that we are not an agency. All our staff are in house and have been fully vetted and trained by us. We are not a franchise which means are customers are not paying are huge over head costs. This keeps our prices at a competitive level but also allows to pay our staff well enough to appreciate their job and strive for higher positions. by We provide that loving touch that makes a home feel welcoming as soon as you walk into it. We strive to make our customers happy at all times and let them enjoy their home knowing it has been made to look beautifully clean and tidy so that they can relax in it and look forward to our next visit when we do it for them all over again. We make our clients love our company and staff and feel like a part of the family..

Key Strategies

Over the next 6 months our focus will be to Create awareness of the company in a respective perimeter. Promoting a company that is trusted and reliable. This will be promoted by leaflet drops, social network campaigns, conversing with local business , vehicle advertising, advertising in local papers and magazines.. This task will be undertaken in the context of our broader strategy to Investing into new equipment and vehicles. The companies growth will mean employing suitable and reliable staff who can represent the company to the high standards it sets for itself. Uniforms will be essential. Having the right identity is imperative to attracting clients. Trust is the key. We will also be looking to expand the perimeter as to which we are based. Making good connections with the local letting agencies is also a good avenue to break into. Rent is at an all time high and this means a massive turn around in people leaving and moving into new properties. End of tenancy cleans will provide a lot of business. Reaching out to communal areas where a lot of people congregate will also raise awareness of radiant rooms.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 6 hours a week for the first year Buying a company van and wrapping it in radiant rooms logo Having relations with at least one local letting agency

About this document
Residential commercial cleaning Business Plan
This document was created by Jack cramer of Radiant rooms using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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