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VHA 1 Page Business Plan

Overview

VHA has a clear business objective to develop, produce, promote and distribute personalized health management products and services. These products and services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new products that will complement the existing ones in all aspect of personal health management. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

VHA has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as lack of access to good health, a confusing health matrix system and a one size fits all approach. This is a critical issue for our selected target market of People with chronic disease.

The Value Proposition

VHA is uniquely positioned to deliver value to People with chronic disease. "VHA will Remove the stress in medical decision making, personalize healthcare to the individual client and help make healthcare accessible." In order to be deliver on this value proposition, we are a Physician run program, compassionate and value privacy laws. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Health market. We consider our key competitors to be: Health advocates, concierge private advisers, and medical websites. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Health advocates, concierge private advisers and medical websites by providing personalized Compassionate care. Patients will be treated as family..

Key Strategies

Over the next 6 months our focus will be to Design a website.

Appoint brand mangers.

Promote the services.. This task will be undertaken in the context of our broader strategy to Expand in to new markets. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Lunch a website in 60 days. Achieve 100 customers in first 90 days Achieve sales of $25,000 a month by the first 6 months

About this document
This document was created by Victor of VHA using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Kind Regards

Marcus Tarrant

Managing Director