Photography by Erin E McCombs 1 Page Business Plan

fine art photography Business Plan

Photography by Erin E McCombs 1 Page Business Plan

Overview

Photography by Erin E McCombs has a clear business objective to produce fine art photography products and services. These products and services have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Photography by Erin E McCombs has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as need to reach more people who are interested in buying artwork. This is a critical issue for our selected target market of upper & upper middle class people who like to entertain.

The Value Proposition

Photography by Erin E McCombs is uniquely positioned to deliver value to upper & upper middle class people who like to entertain. "Photography by Erin E McCombs will provide fine artwork for your home or business that will impress your guests but not break your budget." In order to be deliver on this value proposition, we we have tested out many companies for printing our artwork at affordable prices with quality product. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the fine art photography market. We consider our key competitors to be: Other photographers and artists. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other photographers and artists by Better prices and more unique products. .

Key Strategies

Over the next 6 months our focus will be to Reduce catalog, add artwork, work on self publish books, determine vendor fairs for 2014. This task will be undertaken in the context of our broader strategy to Expand into portrait photography. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: complete 2 self publish books gain 25 customers in 2014 start and maintain newsletter in 2014

About this document
fine art photography Business Plan
This document was created by Erin of Photography by Erin E McCombs using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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