Impulse Charters 1 Page Business Plan

saltwater charter fishing Business Plan

Impulse Charters 1 Page Business Plan

Overview

Impulse Charters has a clear business objective to produce fist class saltwater charter fishing services. These services have been developed over 45 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Impulse Charters has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Limited access to saltwater recreation with significant barriers to entry. This is a critical issue for our selected target market of Active duty military.

The Value Proposition

Impulse Charters is uniquely positioned to deliver value to Active duty military. "Impulse Charters will Provide the opportunity of a lifetime to catch sharks and other ocean fish." In order to be deliver on this value proposition, as military veterans with over 45 years of experience catching sharks and other saltwater species off the coast of Georgia. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the saltwater charter fishing market. We consider our key competitors to be: Several small boat fishing guides. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Several small boat fishing guides with our fully furnished yacht with facilities for your comfort and the ability to safely get you to the big fish.

Key Strategies

Over the next 6 months our focus will be to Complete US Coast Guard requirements. This task will be undertaken in the context of our broader strategy to Sell our 12th charter trip. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Pass Coast Guard inspection Complete captains license Successfully complete our first charter

About this document
saltwater charter fishing Business Plan
This document was created by Dave of Impulse Charters using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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