Alterego Boutique 1 Page Business Plan

Clothing, Accessories and Image Consultation Business Plan

Alterego Boutique 1 Page Business Plan

Overview

Alterego Boutique has a clear business objective to distribute Clothing, Accessories and Image Consultation products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Alterego Boutique has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The opportunity to get boutique and resale clothing and accessories along with image consultation all at one time. This is a critical issue for our selected target market of Women.

The Value Proposition

Alterego Boutique is uniquely positioned to deliver value to Women. "Alterego Boutique will Provide a boutique shopping experience while learning the art of shopping resale with an added bonus of image consultation." In order to be deliver on this value proposition, we the Alterego Boutique team understands how image consultation can lead all women to a better shopping experience. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Clothing, Accessories and Image Consultation market. We consider our key competitors to be: Atlanta boutiques and consignment boutiques. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Atlanta boutiques and consignment boutiques by establishing a unique floor plan with the added service of image consultation.

Key Strategies

Over the next 6 months our focus will be to Market an online boutique that will offer product and virtual services. This task will be undertaken in the context of our broader strategy to Expand the buisiness to an actual storefront. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Develop an email blast for marketing purposes Obtain 200 customers Make 100,000 dollars in 12 months

About this document
Clothing, Accessories and Image Consultation Business Plan
This document was created by Corine of Alterego Boutique using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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