Howdy Honey 1 Page Business Plan

Boho chic decor Business Plan

Howdy Honey 1 Page Business Plan

Overview

Howdy Honey has a clear business objective to produce Boho chic decor products. These products have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new sign decor product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Howdy Honey has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a faith based alternative to boho chic decor that is not solely religious but does not promote alcohol as a healer or numbing agent or bash the sacred bonds of family.. This is a critical issue for our selected target market of Instagram-loving hipster moms.

The Value Proposition

Howdy Honey is uniquely positioned to deliver value to Instagram-loving hipster moms. "Howdy Honey will create Handmade Boho Chic decor with a Texas Twang." In order to be deliver on this value proposition, we will remind people of life-giving concepts in our artwork. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Boho chic decor market. We consider our key competitors to be: Two Shabby Sisters, Salty Bison, Between You and me Signs. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Two Shabby Sisters, Salty Bison, Between You and me Signs by Original content, avoiding already popular duplicated or derivative works.

Key Strategies

Over the next 6 months our focus will be to Create a line of decorative signs of varying price points and eliminating custom work.. This task will be undertaken in the context of our broader strategy to participate in boutique sale with a renowned handmade market.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 1000 net profit a week, database of 5000 customers, 1000 Instagram followers.

About this document
Boho chic decor Business Plan
This document was created by Beja of Howdy Honey using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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