Heilani 1 Page Business Plan

Cultural Education and Entertainment Business Plan

Heilani 1 Page Business Plan

Overview

Heilani has a clear business objective to develop, produce, promote and distribute Cultural Education and Entertainment products and services. These products and services have been developed over 8 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Heilani has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for high quality cultural themed entertainment for corporate parties, launches and conventions. This is a critical issue for our selected target market of RSLs and Corporations.

The Value Proposition

Heilani is uniquely positioned to deliver value to RSLs and Corporations. "Heilani will Provide a cultural experience of the highest quality through high energy colourful movement which engages the audiences senses and leaves them with the feeling like they were just in the islands." In order to be deliver on this value proposition, we are the most comprehensive Cultural Education and Entertainment group which has over 200+ students constantly training in preparation for becoming one of our 60+ Professional entertainers that are constantly training to be the best in our field with regards to cultural music, dance, fitness, costumes, education and entertainment. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Cultural Education and Entertainment market. We consider our key competitors to be:
South Pacific Island Dancers

Havaiki dancers

Hulanesian fitness

Ka Maeva

Culture Kids

Orivai Tahiti

TropicalIsland Hula.
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with
South Pacific Island Dancers

Havaiki dancers

Hulanesian fitness

Ka Maeva

Culture Kids

Orivai Tahiti

TropicalIsland Hula
By being much more comprehensive

Having better entertainers

Having better training

Better costumes

More variety

More authentic

Higher quality in all aspects

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Key Strategies

Over the next 6 months our focus will be to Promote, sell and acquire more regular high budget corporate entertainment shows. This task will be undertaken in the context of our broader strategy to Put on a big CultureFest Dance Competition where schools can win big money and we can make profit all while sharing, educating and raising the standard of cultural arts and entertainment! These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Create global network marketing for education, dance and fitness Become a sought after brand name and logo
Obtain a vast amount of high budget regular work locally and overseas

About this document
Cultural Education and Entertainment Business Plan
This document was created by Heimana of Heilani using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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