Footscapes 1 Page Business Plan

Luxury holidays in Crete Business Plan

Footscapes 1 Page Business Plan

Overview

Footscapes has a clear business objective to develop luxury alternative holidays in Crete services. These services have been developed over 8 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Footscapes has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as finding high quality accommodation where visitors can escape the crowds and enjoy the beautiful Cretan countryside. This is a critical issue for our selected target market of discerning solvent travellers.

The Value Proposition

Footscapes is uniquely positioned to deliver value to discerning solvent travellers "Footscapes will provide luxury accommodation in a breathtaking setting with flexible options for additional services." In order to deliver on this value proposition, our unique location allows access to nature and the traditional Crete whilst still being close to all the amenities of coastal resorts.

Competitors

We have a number of competitors within the Luxury holidays in Crete market. We consider our key competitors to be: Ramblers holidays

newex.co.uk

Walking.inntravel

Hfhoidays.co.uk

Pure crete.com

Package tour operators

Owners direct villa rentals.
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Ramblers holidays

newex.co.uk

Walking.inntravel

Hfhoidays.co.uk

Pure crete.com

Package tour operators

Owners direct villa rentals
by offering a variety of accommodation options, swimming pool, outdoor cinema and a range of activities as well as walking such as bird watching, astronomy, art,photography ,yoga and meditation.

Key Strategies

Over the next 6 months our focus will be to Upgrade facilities and increase marketing. This task will be undertaken in the context of our broader strategy to expand our customer base by offering a wide range of activity based holidays and year round facilities. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Upgrade facilities
Launch new website
Reach capacity bookings

About this document
Luxury holidays in Crete Business Plan
This document was created by Jessamy of Footscapes using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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