Happy Dance Pet Treats 1 Page Business Plan

All natural pet treats Business Plan

Happy Dance Pet Treats 1 Page Business Plan

Overview

Happy Dance Pet Treats has a clear business objective to develop, produce, promote and distribute all natural pet treat products. These products have been developed with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to produce and distribute treats full-time. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Happy Dance Pet Treats has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for healthy and fun pet treats. This is a critical issue for our selected target market of moms and kids with pets.

The Value Proposition

Happy Dance Pet Treats is uniquely positioned to deliver value to moms and kids with pets. "Happy Dance Pet Treats will provide healthy treat choices for people with pets." In order to be deliver on this value proposition, our treats are not made with wheat, corn, artificial colors or preservatives. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the all natural pet treats market. We consider our key competitors to be: Mass Market. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Mass Market by preparing fresh made items with high quality ingredients.

Key Strategies

Over the next 6 months our focus will be to finalize product recipes, packaging, and sell items at the local farmer's market. This task will be undertaken in the context of our broader strategy to get certification and develop a website. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: to sell 5 varieties at the local farmer's market, get certification, and launch company website.

About this document
All natural pet treats Business Plan
This document was created by Kerry of Happy Dance Pet Treats using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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