H & T Repairs 1 Page Business Plan

repair electronic equipment Business Plan

H & T Repairs 1 Page Business Plan

Overview

H & T Repairs has a clear business objective to produce electronic repair services. These services have been not yet been developed but will have a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

H & T Repairs has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for first class repairs at cost efficient rates. This is a critical issue for our selected target market of manufacturing companies.

The Value Proposition

H & T Repairs is uniquely positioned to deliver value to manufacturing companies. "H & T Repairs will provide a service that allows our customer to keep producing." In order to deliver on this value proposition, our service techs culture is to care about getting it right and we are up font honest with our customers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the repair electronic equipment market. We consider our key competitors to be: Paragon Technologies, Electrical South. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Paragon Technologies, Electrical South by our unique pricing model and genuine customer care.

Key Strategies

Over the next 6 months our focus will be to appoint Dave Halme as sales manager. This task will be undertaken in the context of our broader strategy to build a sales team force of 8 reps. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 customers Build team of 25 employees Revenues of $5,000,000

About this document
repair electronic equipment Business Plan
This document was created by Terry of H & T Repairs using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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