Cravings 1 Page Business Plan

Food Business Plan

Cravings 1 Page Business Plan

Overview

Cravings has a clear business objective to develop, produce, promote and distribute Food products. These products have been developed over 25 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. While the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Cravings has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as People want to sit down and eat or get out quicker for it is a takeout restaurant.. This is a critical issue for our selected target market of Generation Y.

The Value Proposition

Cravings is uniquely positioned to deliver value to Generation Y. "You want to try cravings it hot fresh and fast with good deals that you and your family won't want to miss.." In order to deliver on this value proposition, We need more space and updated materials. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Food market. We consider our key competitors to be:fast food or take out with the same approach and prices.

We are different because we have been in business for 25 years so we have established loyal customers. We are known for our chile, friendly service and fresh food.No one seems to have our chile or taste. Our customer service is top notch for being a small shop.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We are similar by our fast food approach and prices.

We are different because we have been in business for 25 years so we have established loyal customers. No one seems to have our chile or taste. Our customer service is top notch for being a small shop.

Key Strategies

Over the next 6 months our focus will be to To get new customers in the door by advertising maybe even expanding and getting a new parking lot. door to door menu. Advertise our logo on cups and bags. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Expand to a sit down and eat or delivery and curb appeal

About this document
Food Business Plan
This document was created by Shelley of Cravings using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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