Clarke's Standard Commercial 1 Page Business Plan

Classic American Burgers Business Plan

Clarke's Standard Commercial 1 Page Business Plan

Overview

Clarke's Standard Commercial has a clear business objective to develop, produce, promote and distribute Classic American Burgers services. These services have been developed over 1 Year with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Clarke's Standard Commercial has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need of quality food at a decent price. This is a critical issue for our selected target market of professionals on the go.

The Value Proposition

Clarke's Standard Commercial is uniquely positioned to deliver value to professionals on the go. "Clarke's Standard Commercial is quick and efficient service with genuine hospitality." In order to deliver on this value proposition, we are new-age with old fashioned values. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Classic American Burgers market. We consider our key competitors to be: McDonald's, Wendy's and Burger King. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with McDonald's, Wendy's and Burger King with the experience of a home-cooked meal.

Key Strategies

Over the next 6 months our focus will be to Promote Coupons . This task will be undertaken in the context of our broader strategy to expand into a new product. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: promote coupons obtain 50,000 new customers launch new product

About this document
Classic American Burgers Business Plan
This document was created by Ibn of Clarke's Standard Commercial using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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