Better Interest Rates 1 Page Business Plan

loans Business Plan

Better Interest Rates 1 Page Business Plan

Overview

Better Interest Rates has a clear business objective to promote loans services. These services have been developed over with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Better Interest Rates has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as, providing better interest rates for borrowers and lenders. This is a critical issue for our selected target market of negative gearing investors.

The Value Proposition

Better Interest Rates is uniquely positioned to deliver value to negative gearing investors. "Better Interest Rates allows borrowers and private lenders , through It's online platform, to provide the funds to cover the short fall an investor has between the 1st mortgage and purchase price of the property to allow settlement." In order to be deliver on this value proposition, we our unique platform connects investors and borrowers and offers the best interest rate for both parties. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the loans market. We consider our key competitors to be: Anz, Cba, Nab, Westpac . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Anz, Cba, Nab, Westpac, by Our platform circumvents the banks by allowing borrowers and lenders to deal direct , anonymously.

Key Strategies

Over the next 6 months our focus will be to Develop a platform to bring investors and borrowers together to borrow and lend money. This task will be undertaken in the context of our broader strategy to Expand into new asset classes . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Reach 1 million dollars in lent funds 10 million dollars in money lent in a one month period

About this document
loans Business Plan
This document was created by chris of Better Interest Rates using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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