Amanda Hibbard Makeup Artist 1 Page Business Plan
Overview
Amanda Hibbard Makeup Artist has a clear business objective to develop Mobile Makeup Class Services. These services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Amanda Hibbard Makeup Artist has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Making clients aware that any age and any woman can take these classes. This is a critical issue for our selected target market of women of all ages.
The Value Proposition
Amanda Hibbard Makeup Artist is uniquely positioned to deliver value to Woman of all ages. "Amanda Hibbard Makeup Artist will inspire woman to be the best version of themselves." In order to be deliver on this value proposition, we have long term beauty. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Mobile Makeup Classes market. We consider our key competitors to be strong makeup brands. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with These strong makeup brands. It's Opportunity for women to learn to change their lives.
Key Strategies
Over the next 6 months our focus will be to Marketing. Develop a brand look and style. Promote classes and spread the word of our services. This task will be undertaken in the context of our broader strategy to advertise on a company car, use an ipad to update a customer data base and give out marketing material to every client. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are organization and regular contact with clients, staff training and attendance to makeup classes and a beauty clear and simple marketing style to promote mobile makeup classes.
About this document
Mobile Makeup Classes Business Plan
This document was created by Amanda of Amanda Hibbard Makeup Artist using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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