Bello Shoes & Fashion 1 Page Business Plan

Stylish affordable Lady Shoes Business Plan

Bello Shoes & Fashion 1 Page Business Plan

Overview

Bello Shoes & Fashion has a clear business objective to develop, produce, promote and distribute Stylish affordable Lady Shoes. These products have been developed over 3 Months with a core focus on addressing the key customer problem and associated opportunities. The issue is the style comes with high price

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers and focus on their satisfaction. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition and satisfaction. Our long term objective is to build a clear customer acquisition process that will eventually bring more company profits.

The Customer

Bello Shoes & Fashion has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Stylish and quality shoes are often to expensive for customer to get.. This is a critical issue for our selected target market of young to mid-age woman.

The Value Proposition

Bello Shoes & Fashion is uniquely positioned to deliver value to young and mid age woman. "Bello Shoes & Fashion will create an affordable and stylish shoes for you. We offer a wide range awesome shoe models for you.." In order to be deliver on this value proposition, we stylish affordable lady like shoes. Branded designed shoes are often expensive. We wanted to make them accessible for woman so that they best find a great match to their outfit. Aside from that, We want to create a pair of shoes that fits all occasions. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Lady Shoes market. We consider our key competitors to be: Macy's, Zappos,DWS, and other Some mall shoe stores.
All these competitors often offer an expensive and poor quality shoes that usually lasts a couple of months. At these stores, If you want to get a somewhat better pair of shoes, you got to paid A higher price. And of course, their brand name comes with high price.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe we can compete effectively with these competitors mentioned above by the following this keys; by offering a better quality, style and less expensive shoes. By strongly focusing more on customer satisfaction and on keeping customers, we will add value in some way. In addition, the company will contribute to the community.

Key Strategies

Over the next 6 months, our focus is to be creative when using social media for marketing purposes such as posting very stylish and affordable shoes. Using networking to promote product among connections. A website link will be created for an online catalog so customers can visualize and have a better idea about product. These will be use to promote our stylish and affordable shoes. The Bello Shoes & Fashion will push to be known using these tools. These tasks will be undertaken in the context of our broader strategy to Reach out other states to expand products such as California and Virginia. The Company is to set itself to be innovating with its products every six months or less. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Strong focus on customer satisfaction, become a wholesaler, Keep on creating new styles, wholesale to competitors.

About this document
Stylish affordable Lady Shoes Business Plan
This document was created by Gio of Bello Shoes & Fashion using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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