A card of its own kind 1 Page Business Plan

Greetings cards and invitations Business Plan

A card of its own kind 1 Page Business Plan

Overview

A card of its own kind has a clear business objective to produce Greetings cards and invitations products and services. These products and services have been developed with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

A card of its own kind has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Unsure of how to order. This is a critical issue for our selected target market of Young professional s and engaged couples.

The Value Proposition

A card of its own kind is uniquely positioned to deliver value to Young professionals and engaged couples. "A card of its own kind will Create one off, personalised cards for customers that will make their friends and families day!." In order to be deliver on this value proposition, The cards portray customers' friends in a unique and funny way. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Greetings cards and invitations market. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively because my cards are one offs and so special they will be framed. .

Key Strategies

Over the next 6 months our focus will be to Be productive on social media. This task will be undertaken in the context of our broader strategy to Sell products and retain customers. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get generic collection printed Get a good social media following Get first proper order

About this document
Greetings cards and invitations Business Plan
This document was created by Ellie of A card of its own kind using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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