The green djinni 1 Page Business Plan
Overview
The green djinni has a clear business objective to distribute Counter cultural products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The green djinni has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to find counter cultural merchandise in there general area. This is a critical issue for our selected target market of Counter cultural society.
The Value Proposition
The green djinni is uniquely positioned to deliver value to Counter cultural society. "The green djinni will Provide products that deliver quality and personalization to them.." In order to be deliver on this value proposition, Our knowledge and connection with the area and the people in it drive us to do our very best in achieving customer
satisfaction. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Counter cultural market. We consider our key competitors to be: Internet shops. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Internet shops by Personal experience, being able to talk to someone about the products.
Key Strategies
Over the next 6 months our focus will be to open our own shop in a high traffic area to expand customer acquisition.. This task will be undertaken in the context of our broader strategy to Keep my customers satisfied and returning with a variety of merchandise and exceptional customer service.These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open store Obtain 300 customers Become profitable
About this document
Head shop Business Plan
This document was created by Steph of The green djinni using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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