the local food & drink shop 1 Page Business Plan

local food and drink Business Plan

the local food & drink shop 1 Page Business Plan

Overview

the local food & drink shop has a clear business objective to develop, produce, promote and distribute local food and drink products. These products have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

the local food & drink shop has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to provide local fresh food. This is a critical issue for our selected target market of people fed up with supermarkets.

The Value Proposition

the local food & drink shop is uniquely positioned to deliver value to people fed up with supermarkets. "the local food & drink shop will provide local fresh food higher in nutrition than supermarkets." In order to be deliver on this value proposition, we our one stop shop for all nutritious locally produced food & drink. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the local food and drink market. We consider our key competitors to be: Farmers markets, farm shops. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Farmers markets, farm shops by High street daily access to local food and drink.

Key Strategies

Over the next 6 months our focus will be to Appoint a shop manager. This task will be undertaken in the context of our broader strategy to Expand product offering. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: launch healthy take away food launch new products launch delivery service

About this document
local food and drink Business Plan
This document was created by Andre of the local food & drink shop using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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