ReallyFood 1 Page Business Plan

Online Created Food - In order to maintain diets and specific body and health goals Business Plan

ReallyFood 1 Page Business Plan

Overview

ReallyFood has a clear business objective to develop, produce, promote and distribute online created food - In order to maintain diets as well as specific body and health goals.

Aim of this paper is to provide information about planning and creation with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to acquire new customers in order to provide maintainable growth. Customer acquisition is considered to be the most critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

ReallyFood has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem.

In todays world, we call it the 24 hours civilization, there is an urgent need to stay fit & healthy. People found out how being fit and healthy nutrition improves their quality of life exponantially which leads us to still existing problems:

In reality it is hard to stay fit as it asks for two main ingredients that are hard to provide meanwhile working and living in the western society: Time for physical activity and time for preparing healthy Nutrition. Even we could notice increasing memberships in gyms we found out that after a working day including gym people dont have time or dont want to spend time to prepare food according to specific goals (muslce growth, fat loss). The service of ReallyFood specifies in delivering food that can be ordered online, created online and that offers all ingredients that the users dietplan asks for. To make it more visuable: You login yourself on the online platform of ReallyFood. Your diet manager reminds you that tomorrow you have to carbload yourself in order to push weight in the evening. Promplty you will be recommended to certain types of meat, vegetables, grains and other, that offer these ingredients and vitamins. But how does the diet manager know about what you ate already today? You can additionally add all your food via mobile apps in your system. Now, imagine you want to order chicken breast for tomorrows evening after workout. You will add the spices online (certain spices will be recommended), you can select the way it is done (oven, pan, oil or no oil) and you will be able to add vegetables like mushrooms and broccoli. If it would be sunday and cheatday you would be able to order for example: ProteinCheeseCake with Strawberries. You will find a range of simple foods prepared in a high premium kitchen for all your needs. This is a critical issue for our selected target market of Fitness Club Members, Coaches, Training People, People on certain diets (incl. Allergies) and people who simply dont want to clean kitchen..

The Value Proposition

ReallyFood is uniquely positioned to deliver value to Fitness Club Members, Coaches, Training People, People on certain diets (incl. Allergies) and people who dont want to clean kitchen.

"ReallyFood will Provide a service that offers the best healthy food at a very fair price for everybody who finds themself having almost no time to cook. We take care of special needs for diets, fitness goals, allergies and all your needs. You cook online!."

We offer a service that doesnt exist yet, that cooperates with all parties (cooks, delivery service, customers) - Our extra value: We provide deep knowledge of diets and fitness goals! Consultancy is key. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Online Created Food - In order to maintain diets and specific body and health goals market. We consider our key competitors to be: All Fast Food restaurants that offer more or less healthy food for an unbeatable price. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with thoses Fast Food restaurants by our online creation and customization tool providing online social media platforms and exchanging of tips and goals..

Key Strategies

Over the next 6 months our focus will be to Main Key Tasks / Decisions:



Key: Create Online Platform / Online Customization of Food and precooked plates



1) Point out main operation area



2) Cook or Restaurant VS. Selfmade / Production



3) Find and brand packaging



4) Delivery Conditions



5) Marketing / How?



6) Promotion / How?. This task will be undertaken in the context of our broader strategy to Target goal in a few months is to expand dramatically once the concepts success is proven.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launching Online Platform, obtaining more than 100 customers and funding expansion as soon as possible.

About this document
Online Created Food - In order to maintain diets and specific body and health goals Business Plan
This document was created by Eric of ReallyFood using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.