tb 1 Page Business Plan
Overview
tb has a clear business objective to develop, produce, promote and distribute Tabu Containers products. These products will be developed with a core focus on addressing the key customer problem and associated necessities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
tb has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as usability and portability of the product. This is a critical issue for our selected target market of Class A B C D.
The Value Proposition
tb is uniquely positioned to deliver value to Class A B C D. "tb will deliver the product as a necessity with excellent quality .." In order to be deliver on this value proposition, we the unique innovation of the tb product which is a necessity. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
None that i can think of at the moment as this is an innovative product. We believe that we can compete effectively with None that i can think of at the moment as this is an innovative product. by It's an innovative product.
It targets necessity.
It's portable.
Key Strategies
Over the next 6 months our focus will be to Develop a new product
Product design.
Search for a plastic manufacturer.
Profitability.
. This task will be undertaken in the context of our broader strategy to Stable manufacturing and sales.
New product if possible.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: feasibility of the product design the product manufacture around 100 units initially
About this document
Tabu Containers Business Plan
This document was created by Alvin of tb using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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