SI 1 Page Business Plan
Overview
SI has a clear business objective to distribute Information security software products. These products have been developed over 7 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
SI has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Prevent data loos and internal fraud, as well as improve efficiency in the company. This is a critical issue for our selected target market of Companies with min 200pc and valued information stored on PC.
The Value Proposition
SI is uniquely positioned to deliver value to Companies with min 200pc and valued information stored on PC. "SI will Save capital for the company by preventing fraud and data loss, by improving work efficisiancy within the company." In order to be deliver on this value proposition, we Unique comment aware search which allows DLP. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Information security software market. We consider our key competitors to be: Websense , Symantec . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Websense , Symantec by Unique content aware search
Skype traffic analysis .
Key Strategies
Over the next 6 months our focus will be to Appoint a sales manager
Make a list of 100 potential clients
Install 10 trials. This task will be undertaken in the context of our broader strategy to Organize seminar
Sell products to min 3 clients
Generate 100k revenue
Build relatationships with 10 big clients. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100k revenue in 1st year Obtain 3 clients within 1 year Obtain 10 clients and 300k during 2nd year
About this document
Information security software Business Plan
This document was created by Valery of SI using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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