Chile Insurance 1 Page Business Plan

Disability Income protection. Business Plan

Chile Insurance 1 Page Business Plan

Overview

Chile Insurance has a clear business objective to promote Disability Income protection. services. These services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Chile Insurance has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Income protection. This is a critical issue for our selected target market of Professionals.

The Value Proposition

Chile Insurance is uniquely positioned to deliver value to Professionals. "Chile Insurance will Protect their income." In order to be deliver on this value proposition, we Products. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Disability Income protection. market. We consider our key competitors to be: No competition. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with No competition by Definition of incapacity..

Key Strategies

Over the next 6 months our focus will be to Work with Dr Associations.. This task will be undertaken in the context of our broader strategy to Approach other associations.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Stablished a program with the associations Create a network of referral. Sales 8 policies per month.

About this document
Disability Income protection. Business Plan
This document was created by Enrique Venturino of Chile Insurance using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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