Shifa Health 1 Page Business Plan

Herbal beauty products and nutritional supplements Business Plan

Shifa Health 1 Page Business Plan

Overview

Shifa Health has a clear business objective to distribute beauty and nutritional supplements products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

A key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Shifa Health has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for a tailor made nutritional regimen with free human counselling. This is a critical issue for our selected target market of Upper class middle aged men and women.

The Value Proposition

Shifa Health is uniquely positioned to deliver value to Upper class middle aged men and women. "Shifa Health will provide you a lifestyle improver regimen that has guaranteed results." In order to deliver on this value proposition, weare the only company that understands your unique needs and will provide a tailor made regimen complete with counselling support. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Herbal beauty products and nutritional supplements market. We consider our key competitors to be: Heathy u, kunjs and homeopathic clinics.

Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Heathy u, kunjs and homeopathic,clinics ,we combine science with quality and personalised support. Our regimen is also availble via free delivery .

Key Strategies

Over the next 6 months our focus will be to Appoint consultants to offer special product based advice. This task will be undertaken in the context of our broader strategy to Offer online and text or app based services . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get 500 subscriptions @ 1000/- monthly Online sales is 50 percent revenue Franchise

About this document
Herbal beauty products and nutritional supplements Business Plan
This document was created by Khidher Adam of Shifa Health using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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