Dia Doo 1 Page Business Plan

High end children's wear Business Plan

Dia Doo 1 Page Business Plan

Overview

Dia Doo has a clear business objective to develop, produce, promote and distribute High end children's wear products. These products have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Dia Doo has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Availability of standout funky children's clothing. This is a critical issue for our selected target market of Wealthy parents of <10 yr olds.

The Value Proposition

Dia Doo is uniquely positioned to deliver value to Wealthy parents of <10 yr olds. "Dia Doo will Dia Doo children's wear is quality that looks awesome and lasts." In order to be deliver on this value proposition, we Awesome design meets quality construction. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the High end children's wear market. We consider our key competitors to be: Sosooki, osh kosh b'gosh. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sosooki, osh kosh b'gosh by Uniqueness, social followings.

Key Strategies

Over the next 6 months our focus will be to Open online store and embark on aggressive social media campaign. This task will be undertaken in the context of our broader strategy to Sell into major department stores globally with celebrity endorsements

. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Design summer range Assure quality of products Launch season offerings

About this document
High end children's wear Business Plan
This document was created by Jed of Dia Doo using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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