N J ROBERTS PAINTING & DECORATING SERVICES 1 Page Business Plan
Overview
N J ROBERTS PAINTING & DECORATING SERVICES has a clear business objective to develop, produce, promote and distribute professional painting services products and services. These products and services have been developed over 10.5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
N J ROBERTS PAINTING & DECORATING SERVICES has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as final walk through to ensure that any issues are resolved. This is a critical issue for our selected target market of home & business owners.
The Value Proposition
N J ROBERTS PAINTING & DECORATING SERVICES is uniquely positioned to deliver value to home & business owners. "N J ROBERTS PAINTING & DECORATING SERVICES will quality painting & decorating for people who take pride in thwor dwellings." In order to be deliver on this value proposition, we professional approach which many other businesses in our industry fail to deliver on. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the professional painting services market. We consider our key competitors to be: Various small businesses
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Various small businesses
by Innovative
Professional
Arrive on time
Value our customers and treat them with respect..
Key Strategies
Over the next 6 months our focus will be to Gain new clients through new mediums to obtain the demographic that I deserve. Obtain more commercial & government projects.increase workforce to at least 4 painters.. This task will be undertaken in the context of our broader strategy to Increase the amount of word of mouth referrals & painters to eight in total. Turn over to increase to $250, 000 - $350, 000 per year. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: turnover of $250, 000 eight painters employees 10 regular clients who bring in repeat business
About this document
professional painting services Business Plan
This document was created by Nathan of N J ROBERTS PAINTING & DECORATING SERVICES using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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