Integrity Therapy 1 Page Business Plan

Psychotherapy Business Plan

Integrity Therapy 1 Page Business Plan

Overview

Integrity Therapy has a clear business objective to distribute Psychotherapy services. These services have been developed over the past year with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new clients, have them pay for psychotherapy, and have them terminate feeling healthier and happier. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Integrity Therapy has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Feel better from a specific issue. This is a critical issue for our selected target market of Pay for therapy clients looking for brief psychotherapy.

The Value Proposition

Integrity Therapy is uniquely positioned to deliver value to Pay for therapy clients looking for brief psychotherapy. "Integrity Therapy will Get through a difficult transition or crisis by meeting with me once a week and using what we talk about and our authentic relationship in your everyday life to feel better and turn crisis into opportunity.." In order to be deliver on this value proposition, we I build a very safe and real environment where all different kinds of people can feel understood and challenged in positive ways.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Psychotherapy market. We consider our key competitors to be: Private practice therapists already set up in west LA. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Private practice therapists already set up in west LA by Authentic approach, training in diversity.

Key Strategies

Over the next 6 months our focus will be to Do a training to get new clients. This task will be undertaken in the context of our broader strategy to Make a profit doing private practice. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch website Get first three clients Get paid

About this document
Psychotherapy Business Plan
This document was created by Christina of Integrity Therapy using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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