IDeal Furniture 1 Page Business Plan

Furnitue, Window Coverings, Beds, Mattresses, Bedding and Home Décor Business Plan

IDeal Furniture 1 Page Business Plan

Overview

IDeal Furniture has a clear business objective to distribute Furnitue, Window Coverings, Beds, Mattresses, Bedding and Home Décor products. These products have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

IDeal Furniture has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The lack of customer awareness. This is a critical issue for our selected target market of savvy middle income families.

The Value Proposition

IDeal Furniture is uniquely positioned to deliver value to savvy middle income families. "IDeal Furniture will provide custom high quality bedding, furniture & home décor." In order to be deliver on this value proposition, we "we offer high quality, custom, made in America products and cut out the middle man" This directly effects the End Consumer cost. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Furnitue, Window Coverings, Beds, Mattresses, Bedding and Home Décor market. We consider our key competitors to be: RC Willey, Levitz, LayZ Boy, Ashley Furniture, etc.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with RC Willey, Levitz, LayZ Boy, Ashley Furniture, etc. by We buy factory direct and pass on the savings to the customers. We have an extremely low overhead and operating cost. .

Key Strategies

Over the next 6 months our focus will be to Open a store front at the Fantastic Indoor Swapmeet.. This task will be undertaken in the context of our broader strategy to Employ new salesmen to cover a greater sales area. . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open store at Fantasic Indoor Swap Meet Tripple existing sales Expand product line

About this document
Furnitue, Window Coverings, Beds, Mattresses, Bedding and Home Décor Business Plan
This document was created by Kevin of IDeal Furniture using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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