Display Mania Africa Pvt. Ltd 1 Page Business Plan
Overview
Display Mania Africa Pvt. Ltd has a clear business objective to develop, produce, promote and distribute Aluminium Snap Frames, Frames, Rotating Light Box, Slime Light Boxes, H-Stands, Sandwich Board etc... products and services. These products and services have been developed over Since August 2012 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Display Mania Africa Pvt. Ltd has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as I personally represent Display Mania Africa Pvt. Ltd here in Australia/Tasmania, phone number: +61412569959. The business address is based in: 69 Samora Machel Avenue, Harare, Zimbabwe. The official websites is: www.displaymania.co.zw or www.flagbanner.co.za. This is a critical issue for our selected target market of With both direct and indirect customers.
The Value Proposition
Display Mania Africa Pvt. Ltd is uniquely positioned to deliver value to With both direct and indirect customers. "Display Mania Africa Pvt. Ltd will Our core values are influenced by our past tempered by our present and will shape out future. They are an amalgam of what we have been, what we are and what we want to be. We seek the best people for the job and to us quality is the key to delivering value to our customers. We make quality a driving principle in our work, in our products and in our interaction with others. We do it right the time.." In order to be deliver on this value proposition, we Display Mania Africa has found a market niche through a unique selling (USP). The company seeks to offer its client with a fresh perspective regarding branding, marketing and advertising. Most organisation come solely from creative backgrounds, while this is useful for the crafting of logos and other devices of visual communication; it lacks the intuitive business mindset that the founder brings to the firm. This competitive edge allows the company to bring both an aesthetic design focus as well as a practical, quantitative mindset that adds value to the service offerings by creating solutions that have both creative elements combined with rational, business ideas. This is useful since the clients are more business oriented. The business seek to grow its customer base by providing clients with well-priced projects due to reasonably low overhead, creative, practical designs that add more value than competing graphical art firms, image consultant firms and superior customer attention. Display Mania Africa will reach profitability by first month as it is an operating business with clients already and it will generate approximately $34,000 in profits. The future of advertising in a market like that of Zimbabwe which is recovering from a dip is so bright, most organisations are compelled to advertise for them to gain distinction and uniqueness notably in a globalised village where trade liberalisation had allowed for dissolving of national boundaries.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Aluminium Snap Frames, Frames, Rotating Light Box, Slime Light Boxes, H-Stands, Sandwich Board etc... market. We consider our key competitors to be: No.
Marketing Mix
Ai
Graphtec
Print Works
Kalamazoo
Display Mania Africa
1
Product
A key notable competitor. Strengths in printing but display material sourced from SA
Digital printing only
Printing only. Probably one of the highly equipped company on the market
Specializes in print work but compromises on quality due to an influx of orders.
Strengths in indoor and outdoor display systems. Strengths in quality production and state of the art products.
2
Place
Located 6 km from the CBD (not easily accessible)
Located in Newlands 4 km out of the CBD (no show room)
Located in the light industry, 3 km out of the CBD
Low lying areas of the CDB. Extremely dirty and noisy
CBD with showroom (convenient service delivery)
3
Promotion
Bill Board and signage advertising but not at full throttle
Insignificant advertising (mostly internal)
Moderate advertising (Internal and external print media)
Relies on print media adverting just above moderate
Aggressive and coordinated marketing communication tactics strategies
4
Price
Printing work very expensive
Printing work extremely expensive
Fairly priced but delays in delivery
Fairly priced but delays in delivery
Affordable
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with No.
Marketing Mix
Ai
Graphtec
Print Works
Kalamazoo
Display Mania Africa
1
Product
A key notable competitor. Strengths in printing but display material sourced from SA
Digital printing only
Printing only. Probably one of the highly equipped company on the market
Specializes in print work but compromises on quality due to an influx of orders.
Strengths in indoor and outdoor display systems. Strengths in quality production and state of the art products.
2
Place
Located 6 km from the CBD (not easily accessible)
Located in Newlands 4 km out of the CBD (no show room)
Located in the light industry, 3 km out of the CBD
Low lying areas of the CDB. Extremely dirty and noisy
CBD with showroom (convenient service delivery)
3
Promotion
Bill Board and signage advertising but not at full throttle
Insignificant advertising (mostly internal)
Moderate advertising (Internal and external print media)
Relies on print media adverting just above moderate
Aggressive and coordinated marketing communication tactics strategies
4
Price
Printing work very expensive
Printing work extremely expensive
Fairly priced but delays in delivery
Fairly priced but delays in delivery
Affordable
by Technology plays an important role in this business. The reason why, it's because we operate in an industry with no barrier to entry and thus competition will be quite evident but inter trade between competitors presence a more conductive industry trade environment..
Key Strategies
Over the next 6 months our focus will be to There is a need for an integrated marketing communication plan in the form of personal selling, advertising, sales promotions, publicity and point of purchase communications which encompass displays, posters and other materials that are meant to influence buying decisions at point of sale. We are introducing a new brand on the market and there is therefore need to allocate a significant budget to spend on sales and adverting so as to create strong, favourable and ultimately a unique brand image. However the momentum should be sustained rather than a discontinued campaign.. This task will be undertaken in the context of our broader strategy to Display Mania Africa will generate $442000 in its first year operation, with an estimated mark up of between 25% and 85%, on the products yielding from sales. Approximately $223983 will channeled to cover administrative expenses. Based on the assumptions contained in this plan, I estimate that the business will break-even in its first year of operations as it already have existing clients to be serviced in its portfolio.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Private sector Non-Government Organisation Walk-in customers and telesales
About this document
Aluminium Snap Frames, Frames, Rotating Light Box, Slime Light Boxes, H-Stands, Sandwich Board etc... Business Plan
This document was created by Lopes of Display Mania Africa Pvt. Ltd using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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