Dave Alley Tree and Landscape 1 Page Business Plan

Tree care and landscaping Business Plan

Dave Alley Tree and Landscape 1 Page Business Plan

Overview

Dave Alley Tree and Landscape has a clear business objective to develop tree care and landscaping services. These services have been developed over 30 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Dave Alley Tree and Landscape has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as reducing the risk of a property owners trees through removal or by improving structural integrity. Through our landscape design division we bring a rejuvenated and original design to an owners landscape. This is a critical issue for our selected target market of property owners, commercial and residential.

The Value Proposition

Dave Alley Tree and Landscape is uniquely positioned to deliver value to property owners wether it be for businesses or a residence. "Dave Alley Tree and Landscape will provide tree care advising, tree trimming, and tree removal. Site preparation and installation of trees and landscapes guided by our clients input and our designer expertise." In order to deliver on this value proposition, we have gained a company history of long term success and professional advisers who have been trained in arbor culture and landscape design. We utilize our state of the art equipment to conduct business efficiently and in a timely fashion.This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Tree care and landscaping market. We consider our key competitors to be: Twain Harte Tree Service,
Nate's Tree Service,
Kelly Landscaping,
Valley Crest Companies,
Odyssey Landscaping. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Twain Harte Tree Service,
Nate's Tree Service,
Kelly Landscaping,
Valley Crest Companies, and
Odyssey Landscaping by providing a tree service along with a landscaping service for clients, accurate knowledge by certified professionals,
quality work by a local business that cares about their reputation, diverse landscapes that will stand out above the rest and will be the talk of the neighborhood.

Key Strategies

Over the next 6 months our focus will be to acquire more personnel. Expand into a landscape design and installation division. Allow our tree service to be independently managed. This task will be undertaken in the context of our broader strategy to ensure that all equipment is utilized and paid for. We will gain a reputation as a successful landscape designer. We will appoint an arborist foreman to manage our tree care services. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Creating a respectable landscape design division, creating a self sufficient tree care division, and finding advertising solutions to attract more customers.

About this document
Tree care and landscaping Business Plan
This document was created by Dean of Dave Alley Tree and Landscape using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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