Mountain Tower Network Company 1 Page Business Plan
Overview
Mountain Tower Network Company has a clear business objective to distribute high speed Internet connectivity services. These services have been developed over 8 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As ankey component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers and provide them with high speed Internet service and ancillary products. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Mountain Tower Network Company was created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Lack of Quality High Speed Internet Services. This is a critical issue for our selected target market of Rural Redding.
The Value Proposition
Mountain Tower Network Company is uniquely positioned to deliver value to Rural Redding. "Mountain Tower Network Company has Higher Speed Internet Service." In order to be deliver on this value proposition, we need to build Towers in rural areas. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Internet connectivity market. We consider our key competitors to be: Digital Path, Comm-Pair,Verizon, and AT&T. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Digital Path, Comm-Pair,Verizon,and AT&T by taking advantage of the Reputation of Shasta.com.
Key Strategies
Over the next 6 months our focus will be to Upgrade bandwidth capacity for our customers. This task will be undertaken in the context of our broader strategy to Build new Towers. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 50+ megabits of bandwidth at all towers, Deploy new WiMAX high bandwidth Subscriber Modules and oBtain redundant bandwidth.
About this document
Internet connectivity Business Plan
This document was created by Andy of Mountain Tower Network Company using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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