ACS 1 Page Business Plan
Overview
ACS has a clear business objective to distribute Automotive Cleaning Solutions & Products to car dealers. These products have been developed with a focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
ACS has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Streamlined supply. This is a critical issue for our selected target market of Franchised Car Dealers.
The Value Proposition
ACS is uniquely positioned to deliver value to Franchised Car Dealers. "ACS offer a Reputable and streamlined chemical supply." In order to be deliver on this value proposition, we simply inventory and ordering control. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Dealer Automotive Cleaning Solutions market. We consider our key competitors to be: Auto Smart
AC Rotech. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Auto Smart
AC Rotech by Working relationships and rebate integration.
Key Strategies
Over the next 6 months our focus will be to Propose to dealer groups a simple and controlled cleaning chemical solution. This task will be undertaken in the context of our broader strategy to Streamline supply and review products. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Organise structure, Source quality product supply and Launch to dealer groups
About this document
Dealer Automotive Cleaning Solutions Business Plan
This document was created by George of ACS using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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