Vandalay 1 Page Business Plan

Waste management service Business Plan

Vandalay 1 Page Business Plan

Overview

Vandalay has a clear business objective to promote Waste management service services. These services have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Vandalay has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Small effective waste management and recycling.. This is a critical issue for our selected target market of Construction and townhouse complexes.

The Value Proposition

Vandalay is uniquely positioned to deliver value to Construction sites and townhouse complexes. "Vandalay offers affordable skips that are maintained regularly and rented on a daily/ weekly/ monthly basis." In order to deliver on this value proposition, we access small areas and operate with using the least amount of labour required. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Waste management service market. We consider our key competitors to be: Large waste removal companies.

Independent refuse operations . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Large waste removal companies.

Independent refuse operations by Tailored rental/ lease agreement.

Easily managed and maintained services.

Offers a wide range of options for the customer.

Key Strategies

Over the next 6 months our focus will be to Sales promotion

Demonstration

Web marketing

Cold calling. This task will be undertaken in the context of our broader strategy to Maintain customer satisfaction.

Acquire more skips.

Extend range of distribution.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new service to the region Have permanent rental agreements for all 10 skips Extend operation to more skips and increase customer database

About this document
Waste management service Business Plan
This document was created by Nic of Vandalay using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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