Vici 1 Page Business Plan
Overview
Vici has a clear business objective to develop, produce, promote and distribute Fashion products. These products have been developed over 1 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Vici has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Availability and pricing . This is a critical issue for our selected target market of Young people.
The Value Proposition
Vici is uniquely positioned to deliver value to Young people. "Vici will A clothing company that wants people to feel confident and fashionable wearing there apparel ." In order to be deliver on this value proposition, we Very different and refreshing concept of clothing. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fashion market. We consider our key competitors to be: Diesel and G-Star Raw. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Diesel and G-Star Raw by having Affordable prices .
Key Strategies
Over the next 6 months our focus will be to Be innovative and different and refreshing . This task will be undertaken in the context of our broader strategy to Spend money on advertising and find vendors to sell our products
. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Gaining profit Globe recognition Expanding
About this document
Fashion Business Plan
This document was created by Joel of Vici using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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