Cannes clothing 1 Page Business Plan

Handmade apparel Business Plan

Cannes clothing 1 Page Business Plan

Overview

Cannes clothing has a clear business objective to develop, produce, promote and distribute handmade apparel products.

The Business Objectives

We consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Cannes clothing has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for affordable clothing that doesn't lack quality materials. This is a critical issue for our selected target market of people ages 18-28.

The Value Proposition

Cannes clothing is uniquely positioned to deliver value to People ages 18-28. "Cannes clothing will Provide apparel with unique designs and quality fabrics at a midrange price point.." In order to be deliver on this value proposition, we have celebrities ready to wear our designs.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Handmade apparel market. We consider our key competitors to be: Wild and free clothing and Spell clothing. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Wild and free clothing and Spell clothing by the ability to create quality clothing at a affordable price.

Key Strategies

Over the next six months our focus will be to design handmade clothing that is fanshionable yet affordable. Maximize our target audience through social media platforms and celebrity endorsements. This task will be undertaken in the context of our broader strategy to become a profitable clothing brand. Continue to grow our product line. Gain a following of loyal customers.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch our first clothing line, reach our target audience, grow revenue to profitability

About this document
Handmade apparel Business Plan
This document was created by Jakeh of Cannes clothing using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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