True Nature Travel 1 Page Business Plan

Nature based tourism Business Plan

True Nature Travel 1 Page Business Plan

Overview

True Nature Travel has a clear business objective to distribute nature based tourism services. These services have been developed over the last few months but are based on tried and tested business models, with a core focus on addressing the key customer problems and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

True Nature Travel has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the fact that they want to enjoy nature in Europe and central Asia, but they are hold back by the fact that eco tourism only caters to a very select group of travelers. This is a critical issue which we want to solve for our selected target market of nature lovers, families, business retreat seekers and practitioners of adventure sports.

The Value Proposition

True Nature Travel is uniquely positioned to deliver value to the aforementioned nature lovers, families, business retreat seekers and practitioners of adventure sports. "Booking any of our tourism products will help us achieve our goal of restoring nature to its original state." In order to be able to deliver on this value proposition, we will combine a smart search engine with a smart booking engine. Customers will book a tour or accommodation directly at a local or national tour operator, tour guide or accommodation provider. We deliver a standardized platform, marketing, branding and user interface. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a unique travel platform setup unrivaled in the tourism sector because of the direct link with nature protection and the development of new wilderness reserves. We believe we present a unique platform and a unique way of leveraging revenue for a sustainable goal. Our understanding of our unique position has been used to refine our strategy and value proposition. We believe that we can compete effectively because our online travel platform uses a clever graphical interface, a multi searchable database and a booking engine with an easy to use and intuitive wizard guiding any visitor through the process of booking a tour, trip, service or accommodation.

Key Strategies

Over the next 6 months our focus will be to set up a Travel Platform with an online booking engine, selling nature based tourism services in the broadest sense. The idea is to leverage revenue to develop nature restoration projects and set up a sound economic foundation underneath wilderness areas. This task will be undertaken in the context of our broader strategy to invest revenue coming from the sales of tourism services in developing more tourism opportunities and investing in developing wilderness areas. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved in the next year are: set up a marketing strategy, sign strategic partnerships with local and national tourist services providers and set up and launch the travel platform website,

About this document
Nature based tourism Business Plan
This document was created by Henri of True Nature Travel using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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