ArtAfrica 1 Page Business Plan

African Handcrafts Business Plan

ArtAfrica 1 Page Business Plan

Overview

ArtAfrica has a clear business objective to distribute African Handcrafts products. These products have been developed over Not yet started with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

ArtAfrica has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The situation of the Portuguese market and the opportunity is that there aren't any businesses like this one in the city.. This is a critical issue for our selected target market of Local, tourists, colectioners and decorators.

The Value Proposition

ArtAfrica is uniquely positioned to deliver value to Local, tourists, colectioners and decorators. "ArtAfrica will Offering unique products." In order to be deliver on this value proposition, we We acquire our products directly from the artisans. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the African Handcrafts market. We consider our key competitors to be: There are no major competitors. The couple we know deal with slightly different products.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with There are no major competitors. The couple we know deal with slightly different products. by All the advantages.

Key Strategies

Over the next 6 months our focus will be to Establish the business in Oporto and employ new

staff

. This task will be undertaken in the context of our broader strategy to Start doing International fairs. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Business paid off after 9 months Employ staff Open a new shop

About this document
African Handcrafts Business Plan
This document was created by Rui of ArtAfrica using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.