Totally Baked 1 Page Business Plan

Making and Decorating Cakes Business Plan

Totally Baked 1 Page Business Plan

Overview

Totally Baked has a clear business objective to produce Making and Decorating Cakes products. These products have been developed over 6 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Totally Baked has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to create and supply high quality products to the consumers standards and time frames. This is a critical issue for our selected target market of Local community and businesses.

The Value Proposition

Totally Baked is uniquely positioned to deliver value to Local community and businesses. "Totally Baked will Creative and unique top quality cakes for consumption and visual pleasure." In order to be deliver on this value proposition, we My passion, attention to detail and enthusiasm provide me with an edge and advantage over the other competition. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Making and Decorating Cakes market. We consider our key competitors to be: Angie's cakes and decorating.

Kristy-Lee Cakes.

Keirra Dunn

Heidi's Cakes

. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Angie's cakes and decorating.

Kristy-Lee Cakes.

Keirra Dunn

Heidi's Cakes

by Organic products

Local Community backing and knowledge

Past local business Manager

Consumer information and supply knowledge

Desire to achieve set goals and standards.

Key Strategies

Over the next 6 months our focus will be to Produce and market a range of decorated baked goods for parties, celerbrations and community ventures. . This task will be undertaken in the context of our broader strategy to Expand my market and resources to the wider community... Open a shop front business where clients can view products and buy cake decorating supplies. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new business Market and expose business within local community Obtain 100 new customers and likes

About this document
Making and Decorating Cakes Business Plan
This document was created by Haylee of Totally Baked using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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